Site cookies
1. What is a cookie and why are they used?
​
A cookie is a small data storage program that a computer browser installs on the hard drive of the user's computer. Every time the user's browser retrieves the site from our server, a message is sent back to the user's computer. With the help of Javascript and server logs, we can collect information about how and when our services are used: for example, from which page the user has switched to the service, when and what pages the user has browsed, whose advertiser's ads the user has seen and clicked on our page, which browser the user is using, what is the resolution of the user's screen, the device's operating system and its version, and the IP address.
​
Cookies are used to speed up, analyze and develop our site and services by storing user usage data and targeting the site to the user. We cooperate with advertisers so that the advertising shown to the user is as interesting as possible. With the help of cookies, we can show ads based on, for example, which pages the user has visited before. We help our advertisers target their ad to users who have, for example, visited our advertiser's website.
​
2. Types of cookies we use
​
We use two types of cookies: first-party cookies (set by us) and third-party cookies (set by our partners).
​
2.1 First-party cookies
First-party cookies enable the site's functionality. They also contain web analytics cookies that provide information about how visitors use the site so that online services can be developed.
​
2.2 Third party cookies
Third-party cookies refer to external parties, such as our advertising networks. These so-called third parties can set cookies on the user's terminal device when the user visits our website, for example to offer targeted advertising or to collect statistics on the number of visitors to different websites.
​
2.3 Community plugins
In addition, we can use the so-called community plugins that can be used to share the site's content on social media. These sites may set their own cookies in accordance with their terms on the protection of personal data. Here you can access, for example, the terms and conditions regarding the protection of personal data of the following social media services:
​
Facebook's data policy (https://fi-fi.facebook.com/privacy/explanation)
Twitter's Privacy Statement (https://twitter.com/en/privacy#update)
Google Privacy Policy (https://policies.google.com/privacy?hl=fi)
​
3. The cookies we use
​
Functional cookies: Enabling site functionalities. These cookies make sure that it is possible for the site to remember your information, even if you continue browsing.
​
Product development and business reporting: Enable the improvement of the user experience of websites and applications, as well as reporting to support business decision-making. With the help of these cookies, we can determine which of our services are popular and which features of the services are used the most. With the help of this data, we can improve the services and also correct errors that occur in them.
​
Advertising reporting:Enable reporting to advertisers on how often the ad has been seen, or whether the user has clicked on the ad. With the help of these cookies, we are able to report to our customers who bought advertisements how the advertising has performed, whether our Users have clicked on advertisements, for example. In addition, based on the data collected with the help of these cookies, we can ensure that we do not show users the same ads several times.
​
Advertising targeting: Targeting based on site usage and advertising targeting based on third-party site usage. With the help of these cookies, we aim to ensure that our Users see advertising that is as relevant, interesting and exactly to their liking as possible.
​
4. How can I influence the information collected with the help of cookies?
​
4.1 Clearing cookies from the browser
By clearing the cookies from your browser at regular intervals, you can change the identifier, on the basis of which a profile based on the identified behavior is created. This does not stop data collection or digital advertising targeting, but resets targeting based on previous behavioral data. Here are browser-specific links regarding cookies:
​
Internet Explorer - https://support.microsoft.com/en-GB/kb/278835
Chrome - https://support.google.com/chrome/answer/95647?hl=en-GB
Firefox - https://support.mozilla.org/en-GB/kb/delete-browsing-search-download-history-firefox
Safari - https://support.apple.com/kb/PH5042?locale=en-GB
Opera - http://www.opera.com/help/tutorials
​
4.2 Blocking the use of cookies
You can prevent the use of cookies by changing your browser settings so that the browser does not allow cookies to be saved. Restricting cookies can negatively affect the functionality of the website.
​
4.3 Preventing Third Party Advertising Targeting
You can prevent the targeting of advertising by third parties as a whole or on a company-by-company basis on the Your Online Choices website (http://www.youronlinechoices.com/fi/tietoa-selainkayttoon-perustuvasta-mainonnasta) through. After blocking, ads will appear, but advertising will not be selected based on your interests.